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Yicha

Georgina Pantazopoulou

What is the story behind the brand?

I am Georgina, an architect and researcher. Since a while ago, I have been painting and using my drawings as an alternative design language, free from the classical architectural stereotypes. Through this process, I began to create stories and construct spaces mainly with fabrics — spaces that transport the viewer into a spatial experience.

The idea for Yicha was born somewhat spontaneously. When my friends came to my exhibitions, they often asked me to make something for them—a sarong, a scarf. That’s how I started thinking about transferring my designs onto fabric. With a lot of effort and research (since I had no idea about the world of fabrics and prints), I began to meet people who work with natural fabrics in Greece and collaborate with them.

I knew it was easy to print on synthetic fabrics, but I didn’t want to use a material that I myself wouldn’t wear. So I turned to silk — from Soufli — and cotton, and I’m really happy with the results.

The biggest challenge for Yicha was that it started right after my daughter was born. Maybe that’s why I finally decided to start it, even though I was very hesitant at first. On the other hand, this held me back a little, in terms of communication and promotion. But everything is happening slowly, step by step — Yicha is above all focused on creation, and I am curious and excited to see where it will take me.

What is the present for the brand?

Right now, I’m working on some new designs and Yicha’s next collaboration—there have already been two, with Nasilia and SUNSETGO. But the most important thing is that I’m setting up my new studio, which will be Yicha’s home base in Kypseli. At the same time, I am working on a series of designs for curtains and interior fabrics.

What are your plans and dreams for the future?

I am eager to develop the homeware segment and expand into custom-made collaborations. I find it incredibly interesting to design personalized patterns for unique individuals—to talk to them, listen to their stories, and then translate them into fabrics that may live with them in their space, such as a curtain or a throw.

At some point, I would like to create a children’s line — for now, it’s only in my mind, but it’s an idea that excites me. At the same time, I look forward to spending hours in my studio in Kypseli, watching passersby and answering their questions about “what’s going on here.” I’m really curious and excited to see how this all turns out!

images

1-4: Georgina Pantazopoulou
5-6: Iliana Michali
7-12: Rafail Souliotis
13-14 & central: Yasmine Mevou

contact info

eshop: https://studioyicha.com/
insta: @studioyicha

 

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